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Spontaneous collaborated with Bullish, and Director Ole Sanders from Traktor productions, to bring the Internet to life for GoDaddy’s comeback to the Super Bowl. In “Good Morning,” we take the viewer on a journey through a world created by Internet memes. 

“Good Morning” consisted of a number of practical gags, from a bottle flip to cats riding around on Roombas. We provided on-set VFX supervision to ensure that we had the elements we needed to complement the work done on set. In addition to the retouch and compositing work – which appears in nearly every shot – we created a CG basketball trick and magical double rainbows for the spot’s big finale.

What we did
VFX

Superbowl

VFX Supervision